There may be situations when sending numerous sales pitches has little impact. Do you really understand why customers don’t seem to be eager and rushing to acquire your product?
Have you ever wondered why your competitors sell more despite having a subpar product?
You might think that people have no interest in purchasing your product or service. You might also think that your offering price is too high. Even worse, you might decide to give up entirely or alter your field of business because you believe your products or services are not in demand.
At this point, you should pause and reflect.
Is it possible that the problem is not with your product?
Sometimes the major problem turns out to be your own sales letter. Perhaps you erroneously used specific words that affected your prospects negatively.
Every sales letter has a certain set of words that are meant to ignite potential customers’ emotional buying spark. Any sales letter’s success largely depends on the language used and how it’s constructed to achieve the intended goals. The language has to be carefully evaluated.
But you don’t need to be an expert in English to produce an effective sales letter; all you need to do is write in a simple, friendly, and conversational tone.
Here are the five precise terms that you shouldn’t use in your sales letter.
1) BUY: Never ask people to pull out their wallet and hand over their hard-earned cash. Remember that most individuals get cautious as soon as they come across this word. So, using it can quickly destroy any business, no matter the kind. Change the word to “receive” or “invest” instead.
2) LEARN: People will undoubtedly associate this phrase with the time when they had to learn and study in school. No one is motivated to think as hard as they did as students. People today expect instant knowledge and don’t have time to learn. It is preferable to use the word “discover” rather than “learn.”
3) TELL: If you are not identifiable, people won’t pay attention to you. Compare the phrases “Let me just tell you how you can burn calories in 3 days” with “Let me disclose to you how you can burn calories in 3 days.” Which claim do you believe will have the biggest impact? The second, obviously!
4) THINGS: Your sales message will become extremely dull and tiresome to read if you use this word. Consider using the words “tips,” “tricks,” or “techniques.” Doing this will result in a better, more curious, and more receptive mindset.
Even though these inquisitive positive words trigger an immediate response, you should only say them when you truly mean them. Never attempt to fool or bluff anyone. Keep in mind that there is no short way to success.